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AI Insights · Timothy · July 2025

Top Drawing & Coloring Apps on iOS in the UK: Q2 2025 Performance

Explore the performance trends of the top drawing and coloring apps on iOS in the UK during Q2 2025, with insights on downloads, revenue, and active users.

Top Drawing & Coloring Apps on iOS in the UK: Q2 2025 Performance

In the second quarter of 2025, the leading drawing and coloring apps on iOS in the United Kingdom exhibited varied performance trends. This data, sourced from Sensor Tower, provides insights into weekly downloads, revenue, and active user metrics.

Color Pop AI - Coloring Book from MWM started the quarter with a weekly revenue of around $11.8K, peaking at $13.2K by mid-April and closing at approximately $11.6K. Downloads showed an initial increase, reaching 10.1K mid-April, before fluctuating and ending at 8.1K. Active users saw a dip from 52.3K at the start of the quarter to 49.3K by the end.

Color by Number:Coloring Games by Wildlife Studios saw a steady revenue climb, closing at about $7.1K in late June. Downloads had a significant peak at 19.5K mid-April before stabilizing around 7.4K. The app's active users reached a high of 73.2K in late May, gradually decreasing to 43.8K by quarter's end.

Disney Coloring World from StoryToys Limited experienced revenue fluctuations, starting at $5.1K and ending at about $5.1K again. Downloads were relatively stable, with a slight increase to 2.9K at the end of May, while active users peaked at 3.6K in late May, closing at 3K.

Coloring Games for Kids 2-6! by IDZ Digital saw revenue peak at $6.3K in late April, with a gradual decline to $4K by quarter's end. Downloads hovered around 2.8K, with a slight peak mid-quarter. Active users remained fairly stable, starting at 43.7K and finishing at 40.1K.

Finally, Adult Coloring Book - Pigment by Pixite Inc. showed a steady revenue increase, ending at $4.6K. Downloads fluctuated slightly, peaking at 4K in late May, while active users maintained around 10.4K throughout the quarter.

For more detailed insights, visit Sensor Tower's platform.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025